Buyer guides
Put your brand on the chair: logo cut-out chairs for restaurant groups, cafés and hotels
A logo cut into the backrest turns every chair into a quiet piece of branding. How it works, which designs cut well, and what to check before ordering logo chairs for a restaurant group, café chain or hotel.
The problem
A restaurant group opens its fifth site. The menu is the same, the colours are the same, the staff uniforms are the same. The chairs are from a catalogue, and they look like the chairs in the café next door.
Guests spend most of their visit looking at the table and the backs of the chairs around it. That space usually says nothing.
The idea
Cut the brand into the chair. A logo or symbol cut through the wooden backrest is visible from across the room, appears in guests' photos, and never peels off like a sticker or fades like a print.
It suits:
- Restaurant groups and café chains that want every site to feel the same;
- Hotels that want the restaurant and bar to carry the hotel's mark;
- Event venues and clubs with a strong symbol.
What cuts well, and what doesn't
A cut-out is a hole in solid wood, so the design has to work as a silhouette.
- Bold, simple shapes work best. A single letter, a monogram or a clear symbol.
- Avoid thin lines and small text. Fine details can be weak in wood and hard to read from a distance.
- Think about the size. The logo has to fit the backrest and leave enough wood around it.
- Send a clean vector file (for example SVG, AI or PDF), not a photo or a screenshot.
- Approve a sample before the full order. See it in your room's light, from the door and from the next table.
Make it one system
The photo at the top shows the idea: the same logo on the Eliza chair and the Eliza bar stool, in the same grey finish.
- Chairs, armchairs and bar stools in the same family can carry the same logo, so the dining room and the bar match.
- One frame finish across all sites keeps the logo in the same colour everywhere.
- Plan re-orders. A new site in two years should get the same chair, finish and logo. Keep the approved file and the model name together.
Where RikoStyle fits
15 of our models have an option to cut your logo or symbol into the back (source 1):
| Type | Models |
|---|---|
| Chairs | Anabel, Ashley, Berry large back, Berry small back, Eliza, Klara, Maggie, Quorum, Zoe 1 |
| Armchairs | Ashley, Klara |
| Bar stools | Eliza, Klara, Maggie, Quorum low |
Several of them come as a chair and a matching bar stool, and all of them in our 10 frame finishes. Send us your logo and the model you like, and ask for a written quote.
We offer these models to restaurant and hotel owners, interior designers, furniture retailers and importers, event rental companies and care homes, and we are looking for long-term partners in each of these groups.
Sources
- RikoStyle product data as published on rikostyle.com ("option to cutout logo" on each model's page), November 2026.
